Our Story
Since 1985, with a love for genuine Italian pizza, we've been creating these culinary delights.
From Naples to Your Neighborhood
'InfiniteOptionWeb's journey began with an ambition: to introduce real Neapolitan pizza to London. Established by the Taylor lineage in 1985, our pizza place was a quaint, family-operated venue with recipes passed down for generations.
Emma Taylor, the progenitor, mastered the craft of pizza-making whilst exploring Italy, gleaning wisdom from Neapolitan pizza experts. Back in the UK, the goal was to replicate the essence of Italian pizza, adhering to traditional practices and selecting premium ingredients.
Our once small 12-seat eatery has evolved into a cherished community staple. While our business has expanded, the dedication to supreme quality and genuineness is steadfast. We retain our old-school wood-fired oven methods, prepare our dough each day, and procure the best ingredients available.
Now, 'InfiniteOptionWeb' is still governed by family, as the Taylor descendants now spearhead the enthusiastic team. Despite modern updates, our core mission endures: crafting delicious, honest pizza that unites people.
Our Values
Quality Ingredients
We aim for the freshest ingredients of the finest quality, collaborating with local producers and Italian suppliers to guarantee authentic tastes.
Traditional Methods
We remain true to historical pizza-making techniques, allowing our dough to ferment for two full days and baking it in genuine wood-burning ovens.
Community Focus
For us, it's not just about being a restaurant. We strive to be an integral component of our community, investing in local causes and fostering a place where everyone feels at home.
Sustainability
Our commitment is towards eco-friendly practices, from minimizing food waste to choosing sustainable packaging and advocating for responsible farming.
Meet Our Team
The committed individuals who make our pizzas truly delectable
Emma Taylor
Owner & Head Chef
A second-generation proprietor, having honed their skills in Naples; they've been refining our recipes for more than a decade and a half.
Isabella Garcia
Executive Chef
An Italian-trained culinary expert bringing over a dozen years of expertise to our kitchen, focusing on seasonal offerings.
Luigi Bianchi
Master Pizzaiolo
A native Neapolitan with over two decades perfecting the pizza craft and mentorship of all our pizzaiolos.
Emma Smith
Restaurant Manager
Ensures an outstanding dining experience for every visitor and leads the service team with kindness and effectiveness.
Alex Li
Director of Beverages
Selects our variety of refreshments, specializing in fine non-alcoholic beverages and ideal pairings for our pizzas.
What Our Customers Say
This is the closest to actual Neapolitan pizza you'll find outside of Italy. The crust has the perfect chewiness and shows off those iconic char marks that only a wood-fired oven can produce.
Edward Collins
I appreciate that 'InfiniteOptionWeb' opts for local produce and eco-friendly operations. The distinctive taste is evident in each slice. Their rotating specials are continuously delightful.
Lisa Turner
I've been a frequent visitor for years and the excellence remains consistent. The staff greets you like kin, and the pizza is always heavenly, just like its name indicates. Don't pass up their Truffle Fungi pizza!
David Lopez
Awards & Recognition
Premier Pizzeria in Smithtown
Local Cuisine Honors, 2019-2023
Top 50 Pizza Spots in the UK
British Food Chronicles, 2021-2023
Certified Authentic Neapolitan Pizzeria
Associazione Verace Pizza Napoletana, 2018
Award for Eco-Friendly Enterprise
Eco Commerce Coalition, 2022
Come Visit Us
Indulge in the authentic flavors of Italian pizza in a cozy and inviting setting